Workbook
QR Creative Testing Workbook
Align marketing, design, and analytics teams around structured experiments. This workbook mirrors the templates we use during co-creation workshops with enterprise customers.
Ideation Canvas
- ●What customer problem or friction are we solving at this touchpoint?
- ●Which emotions or actions should the creative spark (urgency, curiosity, reassurance, exclusivity)?
- ●What promise can we make in 8 words or fewer next to the QR code?
- ●How will we visually differentiate this QR from other signage in the environment?
Experiment Plan
- ●Define the hypothesis and success metric (e.g., +15% scans, +10% conversion).
- ●List creative variants and assign production owners for copy, design, and approvals.
- ●Determine sample size requirements and run duration to reach statistical confidence.
- ●Plan rollout logistics: printing, placement, staff enablement, and contingency options.
Accessibility & Compliance Review
- ●Check color contrast ratios (aim for 4.5:1 or higher).
- ●Include alternate instructions (short URL, SMS code, or staff assistance).
- ●Verify ADA or regional signage regulations if applicable.
- ●Document asset ownership, version numbers, and expiration dates.
Post-Test Retro
- ●Capture quantitative results and confidence intervals.
- ●Summarize qualitative observations from staff or customers.
- ●Record learnings, unexpected findings, and follow-up ideas.
- ●Decide whether to scale the winning variant, iterate, or archive.
Download the editable workbook
Duplicate the Google Slides and FigJam templates to collaborate asynchronously with your team. Each slide mirrors the sections above with space for notes, screenshots, and approvals.
Need a facilitated workshop? Contact [email protected] to book a session.